David Eff Peterson was introduced to me by a friend of a friend. David and I met on the premise of discussing his new business, Use My Songs.
When I first met with David and had a chance to understand his business, my mind instantly started churning and we were able to make some important connections. I felt a huge need to provide value to David in any way that I could. As a student with a developing net of connections I did all I could to talk to the right people about Use My Songs.
David is a fantastic example of someone who follows their dreams with all their energy and focus. David left BYU and moved his flourishing music career to Los Angeles. As an up and coming rapper, David was looking for any avenue that could enhance and jettison his music to the top of the charts. As a true innovator, David did whatever it took to answer this question in the most productive way. He started working with Devin Supertramp, a YouTube sensation, in order to get his music into videos seen by millions. Once he witnessed the success of using YouTubers to promote his songs, David felt a platform to connect musicians and YouTubers needed to be created.
Now, in an effort to completely disrupt the music licensing industry, Use My Songs is a one stop shop for both new musicians and any YouTuber that's looking to make a name for themselves with a really cool jam in the background.
The business model and strategy David has developed taught me loads about solving a problem with the end user in mind. Additionally, the determination he demonstrated in solving tough issues with big-hitters like Universal and Sony was really impressive. David Peterson is an entrepreneur through and through - he'll be writing a book (or a rap) about this journey someday.
No comments:
Post a Comment